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How Tomas Maier made Bottega Veneta a luxury-goods powerhouse

Italian label bottega veneta outlet online has something of a split personality. In its home city of Milan, there are two major outposts one in the shopping mecca and luxury goods Valhalla of Montenapoleone, alongside the likes of Armani and Louis Vuitton, and one on the Piazza del Duomo, home to the vast and bombastic, neo-gothic monolith for which the city is famed. These are the label's public face, where elite squads of upmarket shoppers convene to partake of creative director Tomas Maier's vision. His work has long been critically acclaimed but somehow, in the past four seasons or so, the 57-year-old German designer has ramped up his output by a notch, and given it real edge, marking bottega veneta outlet online out as one of the luxury-goods brands (in which handbags cost upwards of a thousand pounds and even jeans come with a four-figure price tag) to sail through the stormy seasonal projections.

The company headquarters are located on a private road on the southern outskirts of the city. This is where press and the industry come to watch Maier unveil his collections twice a year, and to understand his message for his followers, fans and those with the wherewithal to be part of his world. On the wall directly as you enter, the label's motto is emblazoned: 'When your own initials are enough'. Last year, Maier launched a monogramming service on luggage to make good on that sentiment; in 2011, the label introduced its first fragrance. This year has seen the publication of a weighty photography book by style imprint Rizzoli, edited and with a foreword by Maier himself as well as contributions on the many facets of the company, alongside fashion industry bigwigs Sarah Mower, Tim Blanks and Joan Juliet Buck. And next month, the third in a series of interiors collaborations with artist Nancy Lorenz will be unveiled at Milan's Salon del Mobile furniture fair. bottega veneta outlet online is not a luxury label like any other. In accordance with the manifesto on its wall, all that is expensive, luxe and even remotely status-worthy about its products is understated. Impeccable but impassive, and conspicuous only to the cognoscenti.

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