 |
The sneaky designers at Beats by Dre employ a clever trick to make you think that the company’s plastic headphones are durable products worth the premium price.
In six years, Interscope records mogul Jimmy Iovine and hip-hop icon Dr. Dre have turned Beats By Dr. Dre headphones into a $1 billion-plus business. Now, together with new president and former Interscope executive Luke Wood, they're faced with a new challenge: taking a hot brand and making it, you might say, even hotter.
|