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Beats By Dre

The sneaky designers at Beats by Dre employ a clever trick to make you think that the company’s plastic headphones are durable products worth the premium price.

In six years, Interscope records mogul Jimmy Iovine and hip-hop icon Dr. Dre have turned Beats By Dr. Dre headphones into a $1 billion-plus business. Now, together with new president and former Interscope executive Luke Wood, they're faced with a new challenge: taking a hot brand and making it, you might say, even hotter.

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